Privacy Policy

Welcome to Laa & Dee Apparel (“Company,” “we,” “us,” or “our”).
This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website https://laadee.in (“Website”) and use our related services.

We respect your privacy and are committed to protecting your personal data. By accessing or using our Website or providing your information, you agree to this Privacy Policy and our Terms of Use. If you do not agree, please discontinue use of our Website.

1. Scope of This Policy

This Privacy Policy applies to all users of our Website, mobile applications, products, and services offered by Laa & Dee Apparel in India and internationally. It governs how we collect, use, store, process, and disclose personal and non-personal data.

2. Types of Information We Collect

• Personally Identifiable Information (PII)
• We may collect the following personal data when you interact with us:
• Full name
• Email address
• Phone number
• Billing and shipping address (including PIN code)
• Date of birth or age (optional)
• Children’s details (if voluntarily provided)
• Payment information (card details, UPI, wallet, etc.)
• Account credentials (if you create an account)
• Communications you send to us (e.g., customer support, feedback)
• Any other information you voluntarily share during transactions, surveys, or promotions.
• Sensitive Financial Data:
• Card data may be processed via PCI-DSS compliant payment gateways. We do not store full card numbers on our servers.
• Non-Personally Identifiable Information (Non-PII)
• We also collect data that does not identify you directly, such as:
• Browser type and version
• Device identifiers and IP addresses
• Referring URLs and pages visited
• Date and time of visits
• General geographic location
• Information collected via cookies, pixels, and similar technologies.

3. How We Collect Information

We collect information in several ways:
Directly from you: when you register, make a purchase, sign up for newsletters, participate in promotions, or communicate with us.
Automatically: through cookies and tracking technologies when you browse our Website.
From third parties: such as payment processors, analytics providers (e.g., Google Analytics), or marketing partners.

4. How We Use Your Information

We use the collected information to:
Process and fulfill your orders
Deliver products and services
Manage your account and preferences
Respond to inquiries, feedback, and support requests
Send transactional communications (e.g., order updates, shipping notifications)
Send marketing communications, newsletters, or offers (only if you opt in)
Personalize user experience and content
Improve our products, services, and Website functionality
Analyze usage patterns and trends
Prevent fraudulent activity, enforce legal agreements, and comply with the law.

5. Legal Basis for Processing (GDPR Compliance)

For users located in the EU or other regions where GDPR applies, our legal bases for processing personal data include:
Consent: When you voluntarily provide data (e.g., signing up for newsletters).
Contractual necessity: When processing is required to fulfill an order or provide services.
Legitimate interests: For Website improvement, fraud prevention, and marketing (where not overridden by your rights).
Legal obligations: To comply with applicable laws and regulations.

6. Cookies & Tracking Technologies

We use cookies, web beacons, and pixel tags to:
Keep you logged in
Remember your preferences
Analyze site usage and performance
Serve personalized advertisements
You may disable cookies through your browser settings, but some features of the site may not function properly.
Third-Party Tracking:
Third-party analytics (e.g., Google Analytics) and advertising platforms may use their own cookies to collect data in accordance with their privacy policies.

7. How We Share Your Information

We do not sell your personal information. We may share your data with:
Service Providers: Payment processors, logistics companies, email providers, IT and security partners, analytics services, and marketing platforms who process data on our behalf under confidentiality agreements.
Affiliates and Business Partners: For order fulfillment, support, or joint marketing (only when appropriate and with safeguards).
Legal Authorities: When required by law, court orders, or to protect our legal rights, users, or the public.
In Corporate Transactions: In case of mergers, acquisitions, or asset sales, your data may be transferred as part of the transaction.

8. Data Retention

We retain personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including legal, accounting, or reporting requirements.
When data is no longer needed, it will be securely deleted or anonymized.

9. International Data Transfers

If your data is transferred outside India, we will ensure appropriate safeguards, such as standard contractual clauses, encryption, or transfers to jurisdictions with adequate data protection laws.

10. Data Security

We use reasonable security measures, including SSL encryption, access controls, and secure servers to protect your information.
While we strive to protect your data, no transmission over the Internet is 100% secure. You share data at your own risk.

11. Your Rights (GDPR & India IT Act)

Depending on your jurisdiction, you may have the right to:
Access: Request a copy of your personal data.
Rectification: Correct inaccurate or incomplete information.
Erasure: Request deletion of your personal data (“right to be forgotten”).
Restriction: Request limited processing of your data.
Portability: Receive your data in a structured, machine-readable format.
Objection: Object to processing for direct marketing or legitimate interests.
Withdraw Consent: Where processing is based on consent.
You can exercise these rights by contacting us at contact@laadee.in. We may require proof of identity before processing your request.

12. Children’s Privacy

Our Website is not intended for users under 18 years old. We do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected information from a minor, we will delete it promptly.

13. Public Communication

Information you share in public areas (e.g., reviews, comments, forums) may be visible to others and could be indexed by search engines. Please exercise caution when disclosing personal information publicly.

14. Marketing & Opt-Out

You can unsubscribe from marketing emails at any time by clicking the “unsubscribe” link in our emails or by contacting support@laadee.in.
You cannot opt out of essential transactional emails (e.g., order confirmations).

15. Fraud & Suspicious Communication

Laa & Dee Apparel will never request passwords, OTPs, or payment information through email, SMS, or calls. Beware of phishing attempts and suspicious links. Report such incidents to us and your bank immediately.

16. Updates to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date. For major changes, we may also notify you by email or a site notice.

17. Governing Law & Jurisdiction

This Privacy Policy is governed by the laws of India. Any disputes shall be subject to the exclusive jurisdiction of the courts in Chennai, Tamil Nadu.

18. Contact Us

If you have questions, concerns, or complaints regarding this Privacy Policy or our data practices, contact us at: contact@laadee.in